Saturday, May 22, 2010

Middle Class Friendly

Hi guys!

Just as a quick bit of info, I wanted to share with you something that is a component of one of my personal values as an aspect of my company ethos.

It is a deep and aggressive belief of mine that fantastic health and powerful holistic nutrition is not reserved for the highest of our society's economic eschalon, in fact I believe you have the right to have fantastic health your entire life, free from inflammation, preventable disease, etc. in a price range that is affordable for everyone as much as possible.

When producing products of superior nutrition, and cutting edge holistic medicine, cost definitely becomes a factor. Rather than hop to the high road of insane quick profit margins, and have it on my head that I gouged someone right out of the ability to have excellent health, just to make more on a single point of purchase, I have intentionally designed the price points for each and every product to be as middle class friendly as possible so that everyone and anyone who wants to use them can do so as a load bearing item and staple they can rely on for their family and themselves to use regularly and not have to worry about it being junky, while also receiving wide ranging health benefits, AND have an ability to have a financially stable and fiscally strong life to improve their quality of life even more.

If it didn't meet that criteria, I wouldn't make the product, or I would just say forget it and charge more for everything which I would never be ok with doing.

I designed virtually all my products the same way I approach music in the sense that I play what I want to hear, and I make what I want to see available in the marketplace that is not. Better products, at better prices, with higher nutritional power than something half as holistically powerful. Things that I want for myself, and that of course will be appreciated by people who are similar to me in their beliefs and health goals and lifestyles.

The only thing that allows this to really crank in and work for everyone is volume and reciprocity. Next time you're in the marketplace, look around and ask yourself some tough questions about the products you purchase, where the money goes, the beliefs of the company that makes them, materials used to package them, nutrient density, environmental impact, sustainability, health benefits, price point, cruelty free and vegan, the whole nine yards.


It's Important that people vote with their dollars not only for grass roots companies like mine to rock and be awesome, but to discourage larger less holistic or nutritionally focused companies to quit making junky products, or overcharging for good ones, or for stores and distributors to stop carrying anything that fits this description either way.

It's always about customers, staff, education, and quality of products. Second best is never best when it comes to your health, it's just second. And it doesn't deserve your vote.

I believe mine do :)

Jeffrey Von Stetten
Founder and Owner of Jeff's Best Hemp!
Love Mercy Compassion